Now they are having second thoughts. Incidentally, the net present value of the estimated synergy benefits announced by the two companies itself amounts to Rs Click here for enlarge If the price ahead of the announcement of merger talks is assumed as the fair pre-merger price, the current price suggests investors are factoring in a mere fifth of the estimated gains from synergies.
Speaker note Q 1 The concept of the marketing, including the current and the future trends Marketing is the perfect set of the management activity, a perfect of process to establish a perfect communication plan to deliver and exchange the different forms of the offerings that use to offer a great value to the customers and to offer them the satisfaction 4ps of vodafone they require Kotler, The current trends of marketing are as below Attracting the new set of customers by offering them the innovative products and services in an effective manner.
The continuous growth in the production process to meet the demand of the customers Usage of the digitalization in marketing activity and the other customer service activities as per the recent trend in a positive manner.
The future trends are as below Due to the enhancement in using the digital marketingthe complexity in the customer purchasing behaviour is expected to grow in an effective manner. The complete digital transformation in all business activities.
Thus, the marketing activities are 4ps of vodafone to be establishing in a strategic manner so that the marketers of the different organisation will be able to cope up with the present and the future trends.
Situational analysis The 5C analysis in terms of the analysis of the company, competitors, customers, climate and the collaboration in the business activities, the pest analysis, and the SWOT analysis are the basic elements that every organisation uses it their situational analysis.
Marketing strategy The segmentationtargeting the customers and the proper positioning of the products and the services are the required elements in the perfect marketing strategy to be followed by every organisations in their marketing strategies.
Implementation and control After deciding the perfect marketing strategy and marketing mixit is important to continuous monitor their decisions and implemented in a proper way as per the change in demand in an effective manner.
Q 3 The key roles and responsibilities of the marketing manager at EE Limited As per the role of the marketing managerthe below are the roles and the responsibilities that should be in EE Limited as per the requirement as they are lacking in the marketing activity performing the market research is important to do my the marketing manager so that the market opportunities along with the requirements of the customers and the actual move of the competitors will be understood to take the proper strategy to be implemented.
As EE limited is lacking behind than the marketing activities, then it is important by the marketing manager of EE limited to take the proper marketing strategy based on the market research results.
Employee management is also the most important aspect so that the employees can be retained as they are recognised as the asset of any company. The effective customer relationship along with identification of the new business opportunities also are the important role of the marketing manager of EE limited.
The perfect co relationship is required so that the EE limited will be able to develop the correct business plan. Incorporation of marketing plan The perfect incorporation of the business plan between the functional departments should be maintained so that the needs and the required information of the different departments will be able to generate the desired output in an effective manner.
Thus, the perfect focus on the marketing activities along with the good and transparent communication is required to be established so that they will be able to focus on the marketing activities to redefine their strategic move Peck, et al.
In this manner, they will be able to redefine their market position to compete with other competitors in an effective manner.
The marketing role in EE limited will be based on the perfect execution of the cross functional communication so that they will be administer the image of the organisation by comparing with the other competitors of the mobile industry in the UK market.
The perfect execution of the marketing plan also is able to offer the perfect guidelines to the business operations of EE limited in an effective manner. With the help of the effective communicationthe EE limited will be able to have the proper planning, organisingleading, and controlling.
The perfect interrelationship also use to promote the communication of the effective source of information as per the requirement of the departments and also to offer the motivation to employees to influence them to deliver their maximum effort for the maximization of their production capacity with innovation and also to cope up with the strategic move of the other competitors.
Task 2 A The Application of extended marketing mix on the marketing planning process Marketing mix is an important tool to consider while doing the marketing planning process effectively. It could be stated that most of the top multinational companies tends to assess all the elements of marketing mix in order to ensure that it has taken them into account while framing their marketing planning process.
The marketing planning process is a series of stages which are used by a company in order to develop a strong marketing plan so that it can accordingly marketize the brand.
Top multinationals take this aspect very seriously and integrate the extended marketing mix effectively in its marketing planning procedure so that it is aware of the performance of the marketing plan with reference to the marketing mix.
EE Ltd is working in the market for a long time now and the company has been able to gain market share.
In the present market environment it is extremely important to remain updated in the market which will help to make sure that the company is able to sustain in the market. There are number of businesses in the contemporary business environment that focuses on integrating the marketing mix within its marketing planning process that helps them to assess their target market and also utilise the resources effectively.
These companies have developed strong competition against EE Ltd.
Vodafone is one of largest multinational businesses that focus on using its marketing mix effectively.PAPER V BASIC PRINCIPLES OF MARKETING AND MANAGEMENT LESSON 1- Definition & Core concept, marketing tools, P’s- product, price, place and promotion.
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The company, under brand Vodafone started operations in. Maximizing Vodafone Hungary's revenues and profit, gain market share by leading the commercial programs, managing customer proposition developments and the integrated postpaid voice portfolio based on understanding of consumer segments, their needs and related technologiesTitle: Postpaid Product Manager at .