The retailers however are free to use other strategies for their sales promotion. This kind of promotion activities are in this case aimed at the customers.
Nivea is so successful as it always orientates its marketing towards consumers; it invests in Research and Development and is leader in terms of marketing policy because it always tries to proactively anticipates and satisfy Nivea for men marketing assignment needs of consumers.
Macro Environment The business environment mainly deals with two types of environment: PEST analysis is most commonly used to do the macro environment analysis of any organization.
Political environment Nivea is affected by the local, national, global political environmental factors. For example, in Europe, Local Government controls the price of property the same as rent hence it effect the store occupancy cost Hession, As Nivea is expanding their business in foreign countries, they also need to consider the political factors in each of the countries.
Recently Nivea is about to promote a new product named Face Wipes Nivea, Nivea already had check the political influences of this product in several countries and found that this product will not face any major legal issues as Nivea is promoting their product according to the laws of European Union Euromonitor, Moreover, cosmetics industries all over the world are not that much subject to political and legal regulations Hession, In the year andthe actual tax expense of Nivea was higher than the expected tax expense Beiersdorf, At the European Union level, the European Commission has published a draft regulation for the registration, evaluation and authorization of chemicals REACHalong with restrictions applicable to the chemical substances, and has set up a European Chemicals Agency Datamonitor, REACH focuses on the 30, chemical substances introduced into the market before and manufactured or imported in quantities of more than one ton per year Datamonitor, According to HollensenChanges in the interest and exchange rate, as well as inflation rate are the main element of economic environment.
Though the economy of the world assumed to be resistant by the financial analyst in the early stage ofincreases in commodity price and decline in dollar rate increase the risk at financial market which had an affect on the business of Coca-Cola Beiersdorf, Many of central banks such as European central banks increase the interest rate because of the price instability n market Euromonitor, The parent company of Nivea, Beiersdorf recorded a robust growth in its revenues in the last three years FY Social factors According to UsunierSocial factor mainly include changes in tastes and lifestyles, they may also include changes in demographic make-up of a population.
The company is using the power of new media as part of the mix to grow awareness amongst the target audience The Times The marketing mix of Nivea uses traditional methods of place, such as distribution through the high street, alongside more modern methods of promotion, such as through social networking sites Scribd, Technological factors The technological environment is influenced by government spending on research, new discoveries and development, government and industry focus of technological effort, speed of technological transfer and rates of obsolescence Duerr, After the reorganization of the production and logistics network, Nivea now have a few large factories with high capacity utilization and efficiencies at disposal Beiersdorf Annual Report, Through the specialization of production centres on dedicated product and process technologies, know-how of Nivea has been optimally bundled and innovation capabilities have increased Usunier, While Nivea increasingly concentrate themselves on their core competencies, Nivea also make use of the most modern technological advances of new external logistics partners.
This bundling strengthens the overall flow of goods from producers and enables the most efficient use of transportation measures. Nivea cream is the first invented product of Beiersdorf under Nivea brand.
TillNivea invented so many creative products though all of them were not so successful. However, they are the pioneer of some of the products. This products got a huge competitive advantages as it avoids the after shaving skin burn Nivea, Nivea is the largest skin and beauty care brand in the world.
Furthermore, inNivea brand was ranked as the most trusted brand in the cosmetics category in Europe. Price Price plays a critical part in marketing activity.
Incorrect pricing could lose customers and lose revenue. Revenue can also be lost if the price is too low.NIVEA Q.1 Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launched NIVEA FOR MEN?
The NIVEA brand was one of the most recognised skin and beauty care brands in the world; it was first introduced in Marketing Management Assignment help on: NIVEA SUN INTRODUCTION. Evaluation of marketing performance has become an essential part of marketing plan of every organization today.
This evaluation is important for each element of the marketing mix i.e. product, price, place and promotion. Marketing Management Assignment help on: Nivea Introduction. Nivea is a brand by one of the famous international skin care company named Beiersdorf. MEN'S SKIN NEEDS CARE TOO.
With NIVEA Men 3-in-1 Body Washes, it's easy to make staying fresh and clean part of your daily routine. WASH UP >. Marketing Assignment. Nivea. Changing Perspectives in Marketing Planning.
Marketing. 12 NIVEA Intl Mktg Case. Case NIVEA Marketing Mix. NIVEA. Marketing management. In Beiersdorf, the international company owns NIVEA and launched its NIVEA FOR MEN range internationally.
NIVEA presents 14 product categories in countries.5/5(4). Marketing Management Assignment help on: NIVEA SUN INTRODUCTION. Evaluation of marketing performance has become an essential part of marketing plan of every organization today.
This evaluation is important for each element of the marketing mix i.e. product, price, place and promotion.